The word marketing is a word derived from the Latin term (Mercatus), which means the market, as well as derived from the Latin word (Mercari), which means trading.
And has passed a number of definitions of marketing, which economists and marketing activity concerned have tried to determine its definition from the time period in which they found them and depending on the economic and social data associated with them, which were prevalent at the time.
- The General Assembly of the American Marketing AMA (American Marketing Association) definition was her first in 1960: that marketing is the practice of business activities that direct the flow of goods and services from producer to consumer or user.
But this definition had many of the criticisms and that he does not address many of the marketing functions in addition to ignoring the role of marketing in service organizations and non-profit network has neglected the role of consumers in determining the needs and desires.
- As well as custom group professors marketing at Ohio University (Marketing staff of the Ohio state universiting) Marketing in 1965 that: The process that exist in society, by which predictable, and more, and satisfy the structure of demand for economic goods and services by providing and promoting the exchange and distribution material for these goods and services.
This definition is considered more comprehensive definition, which came by the American Society of Marketing, where he was when identifying the elements of basic marketing (products, pricing, promotion, distribution), which shows the need to consider it as the integrated system, where they interact with each other on a regular basis to achieve the objectives system more efficiently.
- As defined by Kotler marketing in 1980 that: human activity which aims to satisfy the wants and needs through a process of exchange.
- He knew Macarthy 1981 that: Marketing is a social process that guides the economic flow of products and services from producer to consumer in a manner to ensure congruence between supply and demand and lead to achieving the goals of the community.
- The General Assembly of the American Marketing AMA (American Marketing Association) to give the definition of the second year in 1985, which is the best definitions provided: Marketing is the process for planning, implementation and creation, pricing, promotion and distribution of ideas, goods and services necessary to complete the trade-offs that lead to satisfy the needs of individuals and the achievement of the objectives of the organization .
This definition, unlike its predecessors, is characterized by comprehensiveness and clarity and is one of the best definitions presented so far in the field of marketing, because it dealt with the elements of the marketing mix on the one hand, and exchanges on the other hand, which lead to satisfy the needs of individuals and the achievement of the objectives of the organization, and increase So he gave this definition of great importance to the role of consumers in determining the needs and desires.
This definition is considered more comprehensive definition, which came by the American Society of Marketing, where he was when identifying the elements of basic marketing (products, pricing, promotion, distribution), which shows the need to consider it as the integrated system, where they interact with each other on a regular basis to achieve the objectives system more efficiently.
- As defined by Kotler marketing in 1980 that: human activity which aims to satisfy the wants and needs through a process of exchange.
- He knew Macarthy 1981 that: Marketing is a social process that guides the economic flow of products and services from producer to consumer in a manner to ensure congruence between supply and demand and lead to achieving the goals of the community.
- The General Assembly of the American Marketing AMA (American Marketing Association) to give the definition of the second year in 1985, which is the best definitions provided: Marketing is the process for planning, implementation and creation, pricing, promotion and distribution of ideas, goods and services necessary to complete the trade-offs that lead to satisfy the needs of individuals and the achievement of the objectives of the organization .
This definition, unlike its predecessors, is characterized by comprehensiveness and clarity and is one of the best definitions presented so far in the field of marketing, because it dealt with the elements of the marketing mix on the one hand, and exchanges on the other hand, which lead to satisfy the needs of individuals and the achievement of the objectives of the organization, and increase So he gave this definition of great importance to the role of consumers in determining the needs and desires.
* After reading these definitions we can analyze the basic concepts of marketing as follows:
1 - The humanitarian needs are the basis for marketing and desires are at an advanced stage of needs, and the marketing man should strive constantly to satisfy the needs and desires of a group of consumers that it serves.
2 - is determined by the demand for a commodity is the desire of the individual in the acquisition, the purchasing power it has.
3 - The products are the means available to satisfy the specific needs, and then the product is not in material goods, but also include services, ideas and people and organizations.
4 - The exchange is the essence of marketing, and then the marketing activity required to play as long as there is an interactive process between the parties.
5 - The transactions include the marketing and are the two main types of financial transactions is the amount of cash paid as the rate of exchange for goods or services.
6 - The marketing is a process - not only the exchange of an individual - and this process includes many activities that lead to achieving the ultimate objective of the exchange.
1 - The humanitarian needs are the basis for marketing and desires are at an advanced stage of needs, and the marketing man should strive constantly to satisfy the needs and desires of a group of consumers that it serves.
2 - is determined by the demand for a commodity is the desire of the individual in the acquisition, the purchasing power it has.
3 - The products are the means available to satisfy the specific needs, and then the product is not in material goods, but also include services, ideas and people and organizations.
4 - The exchange is the essence of marketing, and then the marketing activity required to play as long as there is an interactive process between the parties.
5 - The transactions include the marketing and are the two main types of financial transactions is the amount of cash paid as the rate of exchange for goods or services.
6 - The marketing is a process - not only the exchange of an individual - and this process includes many activities that lead to achieving the ultimate objective of the exchange.
* What is the definition of the Internet - which is the second element of the E-Marketing?
The Internet is a global network linking many thousands of networks and computers of different types and sizes in the world, and is currently collecting various universities and foundations, corporations and organizations and individuals. And became the largest means of communication allows the transfer of information and files between all participants and easily at any time and the lowest cost, so that the world is now called the small village or virtual world or virtual.
The Internet is a global network linking many thousands of networks and computers of different types and sizes in the world, and is currently collecting various universities and foundations, corporations and organizations and individuals. And became the largest means of communication allows the transfer of information and files between all participants and easily at any time and the lowest cost, so that the world is now called the small village or virtual world or virtual.
The number of subscribers to the network is constantly growing, and perhaps the most important reasons for the success and spread of the network is its adoption of a common language of discourse, used by all the devices attached to the network regardless of the type of device or manufacturer or software to operate or place, as the network uses a system or protocol of communication known as TCP / TP, and of the viability of the network as well as being a good broker between the parties to the equation of exchange of information (the producer and consumer), the one who spread the information can disseminate information seen by millions of participants in the network, and the user can obtain information from various sources and from several areas without die place, it is the most important characteristics of the Internet being the center of the two-way exchange of information and when compared to your TV and radio, newspapers and magazines, we find that those means are all working on the formulation of information and broadcasting, and there is a group of recipients receive that information, but in the case of the Internet All publisher and a receiver, which gives the Internet an unparalleled ability to broadcast what it wants to publish. And can be seen online database also deployed in the aspects of the world, consists of the sum of the information stored on all devices associated with the network, but some is that the Internet has denied the importance of circumstance place to a large extent, apart from the place of the network user is able to disseminate information and obtain any source.
And no longer use the Internet is limited to collecting information and access to most news sites, but transcended it to the occupation of great importance to one marketing tools effectively used at the start of marketing plans to launch new products in the market, we find that make the goods or service marked and well-known internet subscribers are different from process print ad in a newspaper or television ad, therefore, Internet technology is ideal and one of the new tools of communication and promotion of the goods or service.
For this we can say that the transformation that the world has witnessed in various areas by the spread of digital technology was not immune to the marketing profession is also seen a marked change in the nature and qualifications.
* What is the definition of E-Marketing?
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